Millennials’ 4K UHD channel #C4K360 starts its worldwide distribution with leading Pay-TV platforms ETISALAT & TRICOLOR
#C4K360, the world’s first and only 24/7 UHD 4K channel dedicated to Millennials has completed 2 major distribution deals with leading Pay-TV operators TRICOLOR in Russia and ETISALAT in the United Arabic Emirates (UAE).
Tailored to young audiences, #C4K360 offers Ultra HD content featuring high-end entertainment programmes including Lifestyle magazines, Interviews, Travel Destinations, Gaming/Gameplay, Extreme sports, e-Sports, together with mega concerts and festivals in native 4K UHD, as well as other amazing premium 4K UHD content. Viewers of #C4K360 can even “Go VR” on their mobile devices by flashing QR codes appearing on their TV screen to enjoy immersive VR videos being pushed directly in their hands and pockets.
With 14 million subscribers TRICOLOR is the leading European DTH platform and number 1 Pay-TV operator in Russia. #C4K360, which is available via the Express-AMU and Eutelsat 36B satellites in MPEG-4, has launched on August 1 and is now included in TRICOLOR’s Ultra HD package.
ETISALAT is the UAE’s leading telecommunications operator and one of the largest corporations in the MENA. ETISALAT serves 11.6 million residential customers. As well as establishing several “firsts” over the past four decades, ETISALAT has deployed many innovative technologies and services to remain at the leading edge of customer experience. #C4K360 has been launched June 1st on ETISALAT’s cable and IPTV homes.
“#C4K360 goes beyond TV to give a total immersive 4K experience and fully embraces the second screen. We are very excited to reveal to our community our premium exclusive 4K & VR content. With #C4K360 and a mobile device, participate in mega concerts and thrilling events, be part of a drone race, dance among thousands of people at festivals, dive from a plane or sit in the first row on roller coasters! Stop watching, start living!” said Chairman and CEO Stéphane SCHWEITZER.
Always at the forefront of innovation, the creators of Clubbing TV have launched this year #C4K360, the first 4K UHD linear channel giving access to virtual reality. The new UHD channel fully embraces the second screen concept with 360° Virtual Reality premium content in addition to ultra-high resolution production values, increasingly important to millennial viewers. Already transmitted on EUTELSAT HOTBIRD & ASTRA SES-1, #C4K360 is licensed across North America via Vivicast Media and across Europe & Asia by Turnaround TV.
Can’t wait to see? Meet us at MIPCOM Booth P-1.C67